Gemmies is a cannabis edibles sub-brand of Higher Cultures, created out of a necessity to reach a larger, more casual cannabis-using audience within Higher Cultures’ market. Gemmies cannabis gummies are relatively low-dose THC, CBD, and CBN cannabis gummy candies that are approachable and mellow, and accessible for every spectrum of cannabis user.

Drawing visual inspiration from vintage cereal boxes & candy wrappers, but presented as simple illustration, intentionally formulaic design, and soft-rounded-serif fonts, the Gemmies brand translates as “modern with a hint of nostalgia” that tickles your kid-brain. Gemmies are cheeky and playful, and want to feel like a hug from your best buddy. 

PROJECT INVOLVEMENT:

Brand Identity
Packaging System & Design
Merch Design
Sales & Marketing Assets
Event & Environmental Design

Thank you to Michael Raines for the product photography.