Gemmies is a cannabis edibles sub-brand of Higher Cultures, created out of a necessity to reach a larger, more casual cannabis-using audience within Higher Cultures’ market. Gemmies are relatively low-dose THC, CBD, and CBN cannabis gummy candies that are approachable and mellow, accessible for every type of cannabis user.

The brand draws visual inspiration from vintage cereal boxes and candy wrappers, but presents itself in very formulaic, clean, vector-based art in an attempt to make it feel more current. Gemmies is cheeky and playful, while not crude or insensitive, and wants to feel like a hug from your best buddy. 

PROJECT INVOLVEMENT:

Brand Identity
Packaging System & Design
Merch Design
Sales & Marketing Assets
Event & Environmental Design