Gemmies is a cannabis edibles sub-brand of Higher Cultures, created out of a necessity to reach a larger, more casual cannabis-using audience within Higher Cultures’ market. Gemmies are low-dose THC, CBD, and CBN cannabis gummy candies that are approachable and mellow; a light buzz that’s accessible for every spectrum of cannabis user.

Drawing visual inspiration from vintage cereal boxes & candy wrappers, the Gemmies brand translates as “modern with a hint of nostalgia” that tickles your kid-brain. The Gemmies identity is meant to be cheeky and playful, and wants to feel like a hug from your best buddy. 

PROJECT INVOLVEMENT:

Brand Identity
Packaging System & Design
Merch Design
Sales & Marketing Assets
Event & Environmental Design

Thank you to Michael Raines for the product photography.