When my dear friend and neighbor Brooke asked for help creating a brand package for her new café and market, Good Measure, the answer was obviously a resounding “hell yep.”

And since opening a community-driven small business was a lifelong dream for Brooke, it seemed appropriate for the brand to create something that was completely hers; the final identity features a reverse contrast wordmark tidied-up from hand-lettered sketches. The end result feels crispy, punchy but kind, and just a little left of quirky.

Endless thanks to Michael Raines for the incredible photography, Kirsten Bauer for the flawless sign-painting (and letting me tag along to help!), and to Hensel Studio for tying the bow on the web design. 

PROJECT INVOLVEMENT:

Brand Identity
Signage & Exterior Design
Merch Design
Menu Design
Minor Singpainting